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Dream That You Eat More To Eat Less In Reality

SERVING CANADIANS SINCE 1992

You’ve just had a CoolSculpting treatment, and the last thing on your mind is ruining your results with dessert. But imagine that you’re eating a whole cake, anyway, picturing yourself biting into a slice, chewing a mouthful, and finally swallowing it before you repeat the whole process again. No, we’re not being cruel – a study published in the journal Science says that this can actually help you fight cravings and lose weight.

The study, led by a psychologist at Pittsburgh’s Carnegie Mellon University, suggests that imagining eating something you crave actually does the opposite of what most of us believe it would do: it dampens your appetite for that food you’re craving! Here’s how they came to this conclusion.

In a series of experiments, the researchers asked one group of participants to imagine eating a lot of a particular food, like M&Ms, while another group was asked to imagine eating just a few. A third group was asked to imagine doing something completely different and unrelated to eating (putting money into a parking meter). Once they spent some time doing this, each group was presented with a bowl of M&Ms, allowing them to eat as much as they wanted.

Surprisingly, the group that was asked to imagine eating a lot of M&Ms actually ate significantly fewer than the other groups! Researchers believe this occurred because of habituation. When referring to food, habituation is the process in which your first bite is the best, while with each subsequent bite your craving becomes weaker and weaker, until you’re satiated and stop. When the one group of participants was asked to imagine eating a lot of M&Ms, researchers believe that they had already satiated their craving to a certain extent, even though it wasn’t in reality.

“These results tell us that habituation can occur in the absence of exposure to the stimulus itself – and just purely as a result of the mental presentation of the stimulus,” said Dr. Morewedge, the lead researcher of the study.

So before you dive into that food you know will ruin your dieting efforts, try to spend a few minutes imagining that you’ve eaten a lot of it. In real life, you may be able to stop yourself from gorging or even not eat any of it at all!

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Skin Vitality Medical Clinic is the #1 Provider of Botox®, Juvéderm®, CoolSculpting®, PRP Hair Restoration®, Sculptra®, EMSculpt® and Fraxel® in Canada and we can offer you the Lowest Prices in the Country with the Best Possible Result! Our team consists of over 200 professionals including 10 Medical Doctors, 40 Nurse Practitioners (NP), dozens of Registered Nurses (RN) and Registered Practical Nurses (RPN). In addition to being open 6 days a week for over 28 years, Skin Vitality offers virtual consultations with a member of our Medical Team in the privacy of your own home. We also offer, Skin Tightening, IV Therapy, Clear & Brilliant, Gynecological Treatments, Nightlase (Snoring) Treatments plus more.

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Skin Vitality’s team of over 200 Medical Professionals have the most Specialized Extensive Training and have helped hundreds of thousands of patients look and feel their personal best over the last 28 years. With 9 locations as far East as Ajax then West to London and everything in between such as Richmond Hill, Toronto, Mississauga, Oakville, Stoney Creek, St. Catharines and Kitchener we are open 9am to 8pm Monday to Friday plus Saturdays until 5pm, we are able to take care of any need or want you have to attain your personal goal.

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The Covid-19 pandemic is putting extraordinary pressure on everyone. As the Largest Provider of Medical Aesthetic Medicine in Canada, we have implemented the most effective health and safety protocols, in accordance with public health guidelines, to protect both you and our team. In order to align with the goals of fewer patients in the clinic, Skin Vitality is offering complimentary virtual consultations in the privacy of your own home with a Member of our Medical Team 8am until 10pm Monday to Friday as well as Saturdays & Sundays from 8am to 6pm. Your safety is our number one concern. Always.

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