Your eyes are one of the most important features of your face. It’s no surprise that we spend a lot of time making them look beautiful. All of our makeup techniques are really about enhancement, so your eyes can look larger, brighter and, ultimately, sexier (and to hide unattractive wrinkles, but that’s for another post!). We use eyeshadow, liner and most important of all, mascara.
If you’re like most women, mascara is a staple in my makeup kit. Take away mascara, and there’s a good chance that some women would never leave the house because of the belief that their lashes would be almost invisible. But why it is so important, in terms of beauty?
The answer’s easy – because mascara lengthens, thickens and plumps up your lashes, so your eyes are accentuated by a prominent fringe. This fringe acts like a spotlight, showcasing your eyes. Bonus if you use mascara in a complementary colour to your eyes; this will really make them pop.
But the problem with mascara is that it smudges, runs and wears off, leaving your lashes less than lush. And talk about the amount of time you spend on perfect application, including curling to prep them. Why bother with mascara and fakes when there are so many options that can actually help grow your own lashes?
Move over cosmetics, pharmaceuticals are here. Pharmaceutical companies have found that the drug bimatoprost (prostaglandin) can have a positive effect on eyelash growth. One of the most popular of these drugs is Latisse, and we’re sure you’ve heard of this already if you are looking for a more effective way to keep your lashes lusher.
Latisse is Allergan’s solution to short, stubby lashes. All you have to do is apply a tiny bit on the upper lash line once a day right before you go to bed and in about a month, you’ll have lashes that are longer, thicker and more numerous. How easy is that? While it’s not for everyone, and you will have to see a doctor before you get the prescription to make sure it’s suitable for you, it has a fantastic track record for boosting eyelash growth. Clinical trials show an improvement in fullness (up by 106%), length (up by 25%) and darkening in shade (18% darker).